Google News optimisation & Google Universal

Google News Optimisation, optimising news stories for Google.


We've done some interesting work with http://www.crikey.com.au/on this front, helping them get listed in Google news then optimising their site using tagging technology to get them ranking well.


Type in ' election 2007 ' to see what I mean.


What we've noticed results-wise is the fragility of Google News results.


To give you an example, the other day, a news story about Pamela Anderson's wedding cake appeared 1st at Google for "wedding cake", knocking a client of ours (Ferguson Plarre) result down 1 spot.


Pammy stayed there for a day or two, then dropped to 10th. She's now way out of the top 10 and everything's back to normal.

We probably shouldn't get too worried about the impact of Google News results affecting our rankings for sustained periods.

Still, it does have implications for online reputation management for bigger brands, who have been cleverly controlling the top 10 with their own results...

Not for much longer!