The Twitter Deal Between Bing and Google.
The recently announced deal between Twitter, Google and Bing could have enormous implications for your online sales.
While there’s not a huge amount of information coming from Google about how it intends to integrate Twitter results into its search, Bing has led the way with a Beta site which you can see here: http://www.bing.com/twitter
Bing does quite a job of returning twitter results. They group the results into the ‘latest tweets’ about a topic, as well as the pages which have been linked to from Tweets.
Google is taking a far more cautious approach as this blog post from Marissa Mayer explains it will be a few months before we see anything on Google.
The reason for the agreement being reached between the search giants and Twitter is simple. Search Engine robots can’t index Twitter quickly enough to return real time information about various topics, especially if a hot topic is trending hard.
Up goes the white flag!
The issue for the search engines though is which ‘most recent tweets’ should they display?
If a topic is hot and folks are commenting at a rate of thousands of tweets a minute, the search engines need to take the ‘best’ tweets and display them in the results.
What’s unclear at present is whether the search engines will be running their own algorithms over the twitter results to help them make a decision about the most relevant tweets to display. My guess is they will.
And they’ll probably need to, because what you see often see happening is spammers who jump in on a trending topic and post tweets to their porn, pills & casino sites to try and get some traffic from the ‘crowd’.
It could lead to some undesirable results showing up in the Search Engine Twitter feeds!
There’s also been some talk that the Search engines will be looking at each Twitterer’s history, the amount of tweets they’ve made, the amount of re-tweets they’ve received from others, in other words, the quality of the Twitterer. This would help the search engine establish the authority of the twitterers posts and may give that their tweets preference in the search engine results.
The other factor which is still unclear is whether there will be any change to the search engine algorithms regarding links from tweets to web pages. Currently there is no search engine benefit from links from tweets.
In spite of that, we’re already seeing Bing follow links from Tweets and list them in the twitter results to help categorise the most popular web pages which twitterers are linking to.
This could potentially turn SEO on its head. It means if you haven’t set up a twitter account for your business you need to pronto, just to be on the safe side.
I believe Twitter Feeds in Search Engine results will be the biggest change in search engine results since the introduction of Universal Search back in 2007.
My advice is to sit tight and wait and see what Google does, which is where the greatest impact could be felt in terms of potential traffic to your site from Twitter feeds.
Never a dull moment.
While there’s not a huge amount of information coming from Google about how it intends to integrate Twitter results into its search, Bing has led the way with a Beta site which you can see here: http://www.bing.com/twitter
Bing does quite a job of returning twitter results. They group the results into the ‘latest tweets’ about a topic, as well as the pages which have been linked to from Tweets.
Google is taking a far more cautious approach as this blog post from Marissa Mayer explains it will be a few months before we see anything on Google.
The reason for the agreement being reached between the search giants and Twitter is simple. Search Engine robots can’t index Twitter quickly enough to return real time information about various topics, especially if a hot topic is trending hard.
Up goes the white flag!
The issue for the search engines though is which ‘most recent tweets’ should they display?
If a topic is hot and folks are commenting at a rate of thousands of tweets a minute, the search engines need to take the ‘best’ tweets and display them in the results.
What’s unclear at present is whether the search engines will be running their own algorithms over the twitter results to help them make a decision about the most relevant tweets to display. My guess is they will.
And they’ll probably need to, because what you see often see happening is spammers who jump in on a trending topic and post tweets to their porn, pills & casino sites to try and get some traffic from the ‘crowd’.
It could lead to some undesirable results showing up in the Search Engine Twitter feeds!
There’s also been some talk that the Search engines will be looking at each Twitterer’s history, the amount of tweets they’ve made, the amount of re-tweets they’ve received from others, in other words, the quality of the Twitterer. This would help the search engine establish the authority of the twitterers posts and may give that their tweets preference in the search engine results.
The other factor which is still unclear is whether there will be any change to the search engine algorithms regarding links from tweets to web pages. Currently there is no search engine benefit from links from tweets.
In spite of that, we’re already seeing Bing follow links from Tweets and list them in the twitter results to help categorise the most popular web pages which twitterers are linking to.
This could potentially turn SEO on its head. It means if you haven’t set up a twitter account for your business you need to pronto, just to be on the safe side.
I believe Twitter Feeds in Search Engine results will be the biggest change in search engine results since the introduction of Universal Search back in 2007.
My advice is to sit tight and wait and see what Google does, which is where the greatest impact could be felt in terms of potential traffic to your site from Twitter feeds.
Never a dull moment.
posted by Chris Thomas - Reseo at
12:06 PM
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