Should I create more content to get more traffic?

Creating more content on your site is probably the ‘easiest’ way to build more traffic to your website. The reason is that every single bit of content you create will be indexed by search engines and, over time, your new unique content will start to rank well for lots of (usually long tail search queries).

But at first glance it can actually seem rather daunting! I hear you… ‘Build more pages and content? You’ve got to be kidding! I’m running a business and I just don’t have time!’

But sometimes it’s easier than you think.

Before I get to some expensive but powerful options, let’s look at the way our very good friends at Smart Company have achieved it without too much effort at all! They’ll correct me if I’m wrong!

You’ll notice at the bottom of each Smart Company article, there are related ‘tags’:

When you click on one of the links, you’re taken to a search result page showing all other related content on the Smart Company site which has the same tags or is keyword related.



What’s really neat about the system they’ve adopted is the fact that they’re assisting not just humans, but search engine robots crawl the search result pages of the site, which creates more pages a search engine can index!

Here’s the ranking position for the above search term and search results page at Google. Not bad!



See, the problem a search engine robot has is that it can’t type queries into a search bar on your site! Search Engine robots are quite dumb like that.

So by creating search tags, you can help the robots generate and index your search pages. And for Smart Company this has meant an additional 9,400 pages being indexed by Google! Good effort guys. Hat’s off.



Recently a new client showed me some other interesting sites doing similar things, such as GetPrice and Dick Smith Electronics.

GetPrice has an astounding 19 Million pages indexed by Google! That’s one hell of a xml sitemap! (or 38 individual sitemaps to be more precise).



They’ve done this using some pretty sophisticated programming to auto-generate pages on their site for literally millions of search terms. Spammy and undoubtedly expensive, but effective.

Dick Smith has utilized a great piece of technology from Sli-systems (not ‘Sly’!) where (in a nut-shell) each time someone uses the search bar, the system actually builds a static ‘results’ page for Search engines to index. Very intelligent, but perhaps a little on the expensive-side for most of us.

For dick smith, this has meant an additional 8,400 pages indexed, and there are more added every time someone performs a new search!