Crazy egg Review. Find out what people are doing on your website
When you think about it, your website is a black hole isn’t it!
Someone visits your site but you’re not sure what they actually do when they arrive, or why they leave. Google Analytics can tell you quite a bit, but not the whole story.
This week, I’ll show you a tool which will help you gain some valuable insights into how your website is used by visitors. Real-world user testing if you like.
I strongly recommend you try http://www.crazyegg.com. A crazy name for an astonishly and powerful tool.
Crazy egg allows you to create heat maps of click activity, but not just on links (which you can see anyway with Google Analytics “Site Overlay” feature), but on non links.
A practical example where we’ve used this before was on an ecommerce website. We saw that people were clicking on product images on the home page. That’s fine, but the images weren’t linked to the product pages (just the description text link underneath). It was creating a small friction point for visitors as soon as they entered the site.
The other thing we noticed was that people were clicking on a phone number located in the header! God knows why people do that, but we linked the image to the contact us page and saw a modest lift in contact enquiries.
Recommendation No1. Link images to appropriate pages!
The other feature I like is the “confetti feature” which allows you to view the precise location of each and every click on your site as well as where the visitor came from, and, if they came from a search engine, what key phrase they used and how long it took for them to actually make the click.
You can also use it as a simple A/B Split testing tool.
Let’s say you’re concerned about bounce rates, how many people visit your home page and leave without visiting any other page, for example.
You can run an initial test to gauge activity with the original home page for say 1,000 page views. Using the information you’ve gathered from click activity, you make necessary adjustments to your home page and run the test again for another 1,000 page views.
Did this help lower bounce rates? If so, make another change and test again.
Recommendation No2. Use crazyegg to test different variations on a page to lower bounce rates.
For about $9.00 USD per month for 10,000 page views it’s worth the investment and an absolute doddle to set up.
Someone visits your site but you’re not sure what they actually do when they arrive, or why they leave. Google Analytics can tell you quite a bit, but not the whole story.
This week, I’ll show you a tool which will help you gain some valuable insights into how your website is used by visitors. Real-world user testing if you like.
I strongly recommend you try http://www.crazyegg.com. A crazy name for an astonishly and powerful tool.
Crazy egg allows you to create heat maps of click activity, but not just on links (which you can see anyway with Google Analytics “Site Overlay” feature), but on non links.
A practical example where we’ve used this before was on an ecommerce website. We saw that people were clicking on product images on the home page. That’s fine, but the images weren’t linked to the product pages (just the description text link underneath). It was creating a small friction point for visitors as soon as they entered the site.
The other thing we noticed was that people were clicking on a phone number located in the header! God knows why people do that, but we linked the image to the contact us page and saw a modest lift in contact enquiries.
Recommendation No1. Link images to appropriate pages!
The other feature I like is the “confetti feature” which allows you to view the precise location of each and every click on your site as well as where the visitor came from, and, if they came from a search engine, what key phrase they used and how long it took for them to actually make the click.
You can also use it as a simple A/B Split testing tool.
Let’s say you’re concerned about bounce rates, how many people visit your home page and leave without visiting any other page, for example.
You can run an initial test to gauge activity with the original home page for say 1,000 page views. Using the information you’ve gathered from click activity, you make necessary adjustments to your home page and run the test again for another 1,000 page views.
Did this help lower bounce rates? If so, make another change and test again.
Recommendation No2. Use crazyegg to test different variations on a page to lower bounce rates.
For about $9.00 USD per month for 10,000 page views it’s worth the investment and an absolute doddle to set up.
Labels: crazy egg review, user testing
posted by Chris Thomas - Reseo at
12:32 PM
1 Comments:
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jonny5alive said...
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- 31 July 2009 2:20 AM
Post a Comment Create a Link HomeThank you for your article that reviews CrazyEgg heatmaps in depth. I added a link from my article, ClickHeat for webpage click heatmaps.
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