The iPhone Bandwagon. All aboard!
The iPhone Bandwagon. All aboard!
Ahhhh. The Apple iPhone. It’s here at last! All hail!
There’s a fair bit of hoopla around it isn’t there? As I see it, if there’s a bandwagon rolling past, why not jump on for the ride. Let’s make this a fun trip!
To date the iPhone been running on the 2G network which is slow (and expensive), but with the new and improved 3G version, internet browsing will be, well, fast. And if we’re lucky, a bit cheaper.
Optusnet has already created a new website and is running a targeted AdWords campaign for user interest registration. Hats off to you Optus; you’ve got the jump on Vodaphone (the other named carrier). Optus are forking out big time on their Google AdWords (they’re ranking 1st for every search you can think of on iPhone) – with Vodaphone snapping at their heels - a close second.
But a quick click on the Vodaphone AdWords link delivers you to page which has nothing to do with the iPhone. There is a strong possibility that Vodaphone is paying more per click than Optus, but until they fix what must be a miserable Google AdWords Quality Score, (which I blogged about last year at smartcompany) Google will probably never let them rank first, no matter how much they pay.
But I digress.
The new iPhone also features an inbuilt GPS unit (using Google Maps) which would have a number of local and international businesses more than a little concerned.
If the iPhone becomes as popular in Australia as everyone is predicting it will be, could this mean the slow demise of the old fashioned street directory? What about dedicated GPS unit manufacturers?
And where does this leave Sensis’s Whereis? Perhaps that’s why Telstra haven’t announced anything about the iPhone yet because they’re insisting on using Whereis maps instead of Google Maps. Does anyone know? I haven’t read any reports about it.
Just a quick tip before I go…
By looking at screen resolutions usage in your analytics you can discover how many people are using small mobile devices to visit your site.
If you’re interested in finding out how many people are visiting your website using an iPhone, you can lookup your Google Analytics Screen resolution stats. Simply look to see how many people visited your website using a screen ‘res’ of 320 x 396 (the iPhone screen resolution). One of our clients is receiving around 0.5% of their visits from iPhone users already…
Ahhhh. The Apple iPhone. It’s here at last! All hail!
There’s a fair bit of hoopla around it isn’t there? As I see it, if there’s a bandwagon rolling past, why not jump on for the ride. Let’s make this a fun trip!
To date the iPhone been running on the 2G network which is slow (and expensive), but with the new and improved 3G version, internet browsing will be, well, fast. And if we’re lucky, a bit cheaper.
Optusnet has already created a new website and is running a targeted AdWords campaign for user interest registration. Hats off to you Optus; you’ve got the jump on Vodaphone (the other named carrier). Optus are forking out big time on their Google AdWords (they’re ranking 1st for every search you can think of on iPhone) – with Vodaphone snapping at their heels - a close second.
But a quick click on the Vodaphone AdWords link delivers you to page which has nothing to do with the iPhone. There is a strong possibility that Vodaphone is paying more per click than Optus, but until they fix what must be a miserable Google AdWords Quality Score, (which I blogged about last year at smartcompany) Google will probably never let them rank first, no matter how much they pay.
But I digress.
The new iPhone also features an inbuilt GPS unit (using Google Maps) which would have a number of local and international businesses more than a little concerned.
If the iPhone becomes as popular in Australia as everyone is predicting it will be, could this mean the slow demise of the old fashioned street directory? What about dedicated GPS unit manufacturers?
And where does this leave Sensis’s Whereis? Perhaps that’s why Telstra haven’t announced anything about the iPhone yet because they’re insisting on using Whereis maps instead of Google Maps. Does anyone know? I haven’t read any reports about it.
Just a quick tip before I go…
By looking at screen resolutions usage in your analytics you can discover how many people are using small mobile devices to visit your site.
If you’re interested in finding out how many people are visiting your website using an iPhone, you can lookup your Google Analytics Screen resolution stats. Simply look to see how many people visited your website using a screen ‘res’ of 320 x 396 (the iPhone screen resolution). One of our clients is receiving around 0.5% of their visits from iPhone users already…
posted by Chris Thomas - Reseo at
16:40
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