BIG google rank shake-up for the world's most highly prized keyphrase!

Goodness knows what Google's upto this time! Yesterday I blogged about why Australia's top ranking website http://www.webprofits.com.au/ ranked 1st for the key phrase "Search Engine Optimisation".

Today they're gone!

Outta here!

Yep, Google's done a serious little dance and pretty much changed the entire top 10 - BUT FOR AUSTRALIAN RESULTS ONLY.

I haven't had time to analyse the top sites in much detail, suffice to say I can't for the life of me understand why the websites which now make up the top 10 are there. Most of them are barely on topic and seriously thematically diluted.


Here's a screen shot of Monday's results:

Here's today's!

Seriously weird stuff going on!

There are two answers.

1. Webprofits and the majority of top sites were either buying links or simply 'over optimised' and got busted (copped a ranking penalty).

2. It's a ranking anomoly (which can happen on occasion) and everything will go back to normal in the next 48 hours.

Let's wait and see.